Working with social media influencers will be a standard
Social media influencers are the new age and highly credible version of trendsetters. In fact, 70% of millennials prefer “peer” endorsement over celebrities when it comes to their buying decisions. And when you work with influencers that are a great match for your company, you’ll have a ready-made target audience available to market to. Plus, unlike celebrities, not all influencers are crazy expensive to partner with. This means that you should be able to afford one even if you don’t have the marketing budget of a Fortune 500 company. Therefore, teaming up with influencers is more pertinent and recommended than ever before.
To begin working with influencers, research the most relevant ones in your industry. Once you’ve made a list of potential leads, you should reach out to them and offer a plan for how the two of you can work together. This is when you will need to provide an incentive, whether that’s in the form of commission, free samples of your products, or an affiliate program. When contacting influencers, it’s best advised to not send dozens of friend requests and messages at once to ask for product endorsements, but rather taking your time to seek out and build authentic relationships with a few. This will work in your favor as it will allow the influencers to produce more organic and natural advertisements. Overall, as casual as the conversation might be, it’s still important to think of this as a B2B relationship. Influencers can be your literal “friends” on these platforms, but they are still a business partner that will help you to reach your social marketing goals